Flou was founded on 1978 by Rosario Messina and is one of the most acclaimed Italian brands in the sector sleeping area and children’s bedrooms. The company’s production line offers highly versatile and transformable furniture for bedrooms: beds, bedside tables and pillows.

From the very beginning Flou’s primary objective was manufacturing high quality beds. The “culture of sleeping” is the foundation of every single piece of bedroom furniture drafted and realized by Flou. The bedroom itself, usually a rather “static” zone, is being turned into a dynamic place, thus becoming a key element of the house.

Design and quality

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One perfect example for this vision is Nathalie by Vico Magistretti, designed in 1978 and later included in the “Permanent Collection” of the Milan Triennale. Flou underlines its leading position on an international scale with two exclusive showrooms, in Milan and New York, and with the availability of its products form authorized furniture stores in more than 50 countries worldwide.


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